Marketing and Sales Management

208 Marketing Strategy

How to create the marketing strategy for your business that is clear, measureable, doable, and effective in any economy.  Includes establishing benchmarks; defining your business objective, audiences and messaging; strategy; choosing and integrating the tools of the promotion mix (e.g. sales, promotion, direct, advertising, events, social media).

Instructor:  Melissa Sturges, Principal, Sturges Word Communications

Session Date:  Tuesday, November 1, 2011 -  8:30AM - 11:30AM
                            Overland Park Board Room