Marketing and Sales Management
204 Increase Profits Through a Highly Effective Sales
Organization
Build a highly productive sales culture in your organization. This workshop will focus on managing behavior, people reading, selling skills and selling process. It will also delve into performance contracting, capacity analysis, effective communication, recruiting and retention of high performers. In addition, we will explore the difference between managers and leaders.
Note: This course requires completion of an on-line DiSC Assessment, which takes less than 15 minutes to complete. You will receive an e-mail containing personalized log-in information following registration confirmation. Results are received in class. A working lunch will be served. Registration closes Wednesday, October 27, 2010.
Instructor: John McCall, President, J. McCall & Associates
Session Date: Wednesday, November 10, 2010 - 8:00 AM - 2:00 PM - Eller Hall
205 Public Relations 101: The Basics of "Earned
Advertising"
Using the media to spread the word about your business to clients and prospects is crucial. It isn’t paid advertising. It is public relations. This course will provide an overview of public relations, how it fits into your company’s overall marketing plan, and the importance of defining your messages. You will learn the different strategies and tools used, and the growing influence of online and social media on business communications.
Instructors: Mary M. Schanuel, President, Synergy Group
Ann Marie Mayuga, Principal, AMM Communications LLC
Session Date: Wednesday, October 27, 2010 - 8:00 AM - 11:00 AM - Eller Hall
206 DIY Marketing - The Basics: Promoting Your
Business Through Social Media
This class is geared toward the business owner who has not explored the frontier of social media. Have you set up profiles on LinkedIn, Facebook and Twitter, but they are as dry as your resume, and you haven’t posted your first tweet? Then this class is for you! Social media is a tactic for DIY (Do It Yourself) marketing and communications that allows you to connect with current and potential clients, but it can be confusing. You will learn different strategies and tools, such as LinkedIn, Facebook, Twitter, YouTube, Flickr, HootSuite and Google Alerts to help you jump-start your online marketing.
Instructor: Ed Mayuga, Principal, AMM Communications LLC
Session Date: Tuesday, October 5, 2010 - 8:00 AM - 11:00 AM - Eller Hall
207 21st Century Marketing - What Should You Do?
Technology has changed the way we communicate with prospects and customers. The old days of one-way, top-down marketing are just about finished. Is print dead? Does direct mail make you look old fashioned? Do you really have to start blogging? This course will consider the best practices for marketing in the new economy -- the latest research techniques and tools for knowing your prospective customer and how to move mindsets to get your audience to understand who you really are. We’ll explore the latest trends in social networking, the things in marketing that are not changing and how to establish metrics to measure success.
Instructor: Susan Weissman, Principal, Maring|Weissman
Session Dates: Friday, October 1, 2010 - 8:00 AM - 11:00 AM - Eller Hall
Thursday, November 4, 2010 - 8:00AM - 11:00AM - Eller Hall
209 DIY Marketing - Intermediate: Taking Your
Business Promotion to the Next Level
Through Social Media
For business owners that have already created a presence on LinkedIn, Facebook and Twitter, and are looking for additional tools to expand their marketing strategies, this class will explore more ways to stake a claim in cyberspace. For example, Facebook allows you to post videos, LinkedIn can display a SlideShare presentation, and Twitter can be used as a product promotion. Other tools such as Gist, Vimeo, Animoto and Prezi can be used for additional promotional opportunities for little to no cost. Finally, blogging is a way to generate marketing content for your website and enhance your expertise.
Instructor: Ed Mayuga, Principal, AMM Communications LLC
Session Dates: Tuesday, October 12, 2010 - 8:00 AM - 11:00 AM - Eller Hall
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