Enterprise Bank & Trust

Not in  ? Click here.

Sample Courses for Enterprise University

Social may be sexy, but Search still pays the bills

In today’s marketing landscape, Social Media gets enormous attention, but Search Engine Optimization (SEO) may be even more important to your digital marketing strategy. Start by getting an understanding of what SEO can accomplish, how search engines work, and ways to achieve higher rankings.

Instructor: Kaila Strong, SEO Strategist, LAVIDGE

8:15 - 9:45 a.m.



The Future of Your Business Is in the Hands of Millennials

The largest living generation, Millennials, are now moving into their prime spending years. How well do you know them? In this workshop, you’ll learn about their economic influence in the United States, and in the Phoenix market. We’ll discuss their core values, see what

Instructor: Sean Rogers Director, Client Strategy, Republic Media

8:15 - 9:45 a.m.



How to Plan for a Retirement You’ll Want to Live In

There’s no shortage of articles focused on how much to save for retirement. This workshop takes you beyond the raw numbers to help you consider the specific factors that impact your retirement. As you save and invest, what is your personal comfort with risk? How, based on your situation, can you avoid outliving your assets? What’s involved in providing the life you and your loved ones deserve? And how do you

Instructor: Steven L. Ray President, Trust Fiduciary Services Enterprise Trust Company

8:15 - 9:45 a.m.

205  Public Relations 101: The Basics of "Earned Advertising"

Using the media to spread the word about your business to clients and prospects is crucial. It isn’t paid advertising. It is public relations. This course will provide an overview of public relations, how it fits into your company’s overall marketing plan, and the importance of defining your messages. You will learn the different strategies and tools used, and the growing influence of online and social media on business communications.

Instructor: Ann Marie Mayuga, Partner AMM Communications LLC

8:00 - 11:00 a.m.



226  Marketing As a Weapon

An investment in marketing shouldn’t cost you money; it should make you money. This course will provide an in-depth look into what separates successful companies from the rest of the pack. Too often, business owners get stuck putting out fires and are forced to execute one-off marketing tactics. This course will show you how to look at marketing differently and help you understand your target market, their influencers, their buying triggers, so you can tailor messages for each.

Instructor: Dan Klein, Partner, Spoke Marketing

8:00 - 11:00 a.m.



231  Crisis Communication: Learn How to Manage the Situation

Every business has a story to tell. You’ve worked hard to build a business with a strong reputation for delivering results and value to your clients and customers. An individual’s reputation or a company’s reputation can change in an instant when a crisis occurs. The challenge is to understand and know that you can manage the situation. You cannot control the situation. This course is for business owners, entrepreneurs, not-for-profit executives and senior managers who want to gain a better understanding of how to manage a crisis (internal or external) and what steps to take to manage the experience and be prepared for the next inevitable crisis.

Instructor: Ann Marie Mayuga, Partner AMM Communications LLC

8:00 - 11:00 a.m.



233  Using Data to Make Smarter Marketing Decisions

Most marketers believe they are making the best choices with their budgets, but most organizations lack the analytics and tracking processes to truly make data-driven decisions. In this two-hour class, learn how to transform your marketing department into a “data first” organization. We’ll start by understanding what “data first” means, how your digital marketing and website strategies should be tweaked to integrate these best practices, and even tactics and tools you can implement right away to begin making a meaningful impact to your business.

Instructor: Jenny Dibble, Co-Founder, Creative Anvil

8:00 - 10:00 a.m.



236  Value Proposition Design – Communicating Your Value Through Digital Media

What do your customers and sales prospects want to hear and what is the best way online to give them the message? Why would they use your product or service rather than others? This class will teach you how to determine what is most important to your audience, how to build and maintain a digital audience, and ultimately sell more. We will cover Value Proposition Design and customer personas, then discuss how to determine the strategic placement and proper digital channel (a blog, Facebook, Instagram, etc.) to share your features and benefits and maintain TOMA (top of mind awareness). This class assumes that you are currently using social media platforms on a regular basis.

Instructor: Ed Mayuga, Partner, AMM Communications LLC

8:00 - 11:00 a.m.



301  What Banks Look For

Learn how to structure your financial statement and manage your bank’s expectations as you inspire confidence and build a lifetime relationship with your bank.

Instructors: Stephen P. Marsh, Chairman of the Board Enterprise Bank & Trust Doug Bauche, Chief Credit Officer Enterprise Bank & Trust

8:00 - 11:00 a.m.



317  Protecting Your Business From Fraud

Occupational fraud plagues all businesses, large and small. This class will provide executives and entrepreneurs the tools to better protect themselves against employee theft, vendor fraud and loss of company assets. You will be educated on the different methods of fraud, the “red flags” to look out for, interview techniques to reduce hiring a dishonest person and ways to mitigate your exposure to fraud within your organization.

Instructor: Jacque James, President, ARA Fraud & Forensic Services

8:00 - 11:00 a.m.



414  Value Creation Through an Advisory Board

Most privately-held business owners don't think of a board as a strategic asset. However, even modest sized businesses can benefit from the expertise, experience and insight of a qualified, carefully recruited advisory board. For owners, it is often very lonely at the top. An advisory board can help you stay accountable to your goals and challenge you to take your business to the next level. You will leave this session with an understanding of the opportunities advisory boards can offer, pitfalls to be wary of and methodologies that will assist you in creating your advisory board and keeping the valuable input flowing. This course is best suited for companies with annual revenues of $25 million or more.

Instructor: Jim Lang, Partner, Collaborative Strategies, Inc.

8:00 - 10:30 a.m.



417  Developing the Strategic Leader

Your company's ability to grow and adapt in a dynamic business environment can be helped or hindered by the quality of leaders working for you. Strong leaders supporting you allow you to focus on the strategic challenges facing your business; weak ones force you into tactical and operational details that consume all of your time. This workshop will help you evaluate the development needs of your leaders and give you tools to develop their leadership skills.

Instructor: Richard C. Nemanick, Ph.D. Principal Consultant, The Leadership Effect

8:00 - 10:30 a.m.



419  Fight or Flight – Or Is There a Better Solution? Working Through Conflict

Today’s stressful workplace seems more likely to trigger conflicts between co-workers. We all understand the importance of resolving conflicts both to the business and one’s personal well-being. Yet, when they occur, we feel caught up in emotionally-charged moments that we later regret. Or we avoid conflict altogether and sweep an issue under the rug that usually needs to be confronted. In this workshop, you’ll discover practical tools and techniques for handling conflicts successfully on your own. Working through conflicts frees up wasted time, improves teamwork, and promotes more productive working relationships.

Instructor: Pam Hager, Ph.D., Vice President Instructional Consulting, Psychological Associates

8:00 - 11:00 a.m.



439  Practical Tools for Taking Charge of Change

Change is sweeping the world and affecting our lives. Dramatic organizational change does not have to result in stress and low productivity. Business leaders can learn to cope with change and help employees to understanding change, while maintaining a productive work environment. This program enables business leaders to effectively manage the human factors associated with change and regain or maintain organizational stability.

Instructor: Gloria Carter-Hicks, President & CEO Hicks-Carter-Hicks, LLC

8:00 - 11:00 a.m.



444  Leading Change Through Process Improvement

Business Process Improvement can be defined as the elimination of activities that do not add value to the customer. This concept has helped businesses for decades decrease costs, lower production time, increase quality, and boost profitability. RubinBrown's Lean Six Sigma Black Belts and other process improvement experts will help educate you on:

  • Business process re-engineering which eliminates waste and inefficiencies and creates value
  • DMAIC model (Define, Measure, Analyze, Improve and Control), which is used by Fortune 500 companies across the nation
  • Lean tools and implementation
  • Process mapping
  • Strategic planning

Instructors: Richard Feldt, CPA Partner, RubinBrown
Mike W. Lewis, CPA, Partner, RubinBrown

8:00 - 11:00 a.m.



445  Getting to Your Vision…by Aligning the Sales Organization with Your Strategic Goals

For companies focused on growth, one of the biggest opportunities is making the sales organization more productive. There is a clear connection between the effectiveness of a leader and the outcomes of the sales organization. Business owners and entrepreneurs must develop a wide range of critical skills and processes to attract talent, create a culture of performance and accelerate sales results. This session will focus on the processes and behaviors leaders can apply to get their sales teams to reach new levels. You will walk away with a clear plan for aligning your sales organization to your personal vision for the company's success. WARNING: You must be willing to embrace change and new ideas to benefit from this session.

Instructor: Patti Harty, Senior Associate, Stark & Associates

8:00 - 10:00 a.m.



446  Workplace Coaching That Makes an Impact

Effective coaching in the workplace is an essential tool for attracting and retaining employees in companies of all sizes. The manager who uses coaching effectively knows that coaching is more about asking questions and listening, and challenging the direct report. This workshop gives the participant a proven model for coaching behavior and a tested process for effective coaching even when time is in short supply. Participants are encouraged to bring a real-life situation for discussion.

Instructor: Pam Hager, Ph.D., Vice President Instructional Consulting, Psychological Associates

8:00 - 11:00 a.m.



454  Quick Decision Time: Continue Avoiding the Top Ten Dangerous Wage and Hour (Payroll) Mistakes

The worker (mis)classification and wage and hour landscape is increasingly marked with potential pitfalls for every business - even for those organizations with just a few employees. And, the Department of Labor drastically changed the overtime exemption salary requirements this year, which requires your organization to quickly make significant decisions regarding salaries, job descriptions and timekeeping procedures for some employees – and to choose from among several options no later than the December 1, 2016 effective date. This newly-updated class will review the nuts and bolts of the Fair Labor Standards Act (FLSA) and related state laws in Missouri and Illinois, including common minimum wage, overtime, and “hours worked” problems, as well as how to safely determine whether a worker is an “employee” or an “independent contractor.” But most importantly, you will hear how other employers are currently scrambling to handle tough decisions and implement the new requirements before the deadline.

Instructors: James M. Paul, Attorney at Law Shareholder, Ogletree Deakins
Eric A. Todd, Attorney at Law Office Managing Shareholder, Ogletree Deakins

8:00 - 11:00 a.m.



456  Engagement and Motivation

Nearly 70% of the workforce is disengaged. What do you suppose that means in terms of business performance? Engagement is directly related to motivation, and motivation is a personal thing. What motivates one person doesn't necessarily motivate another. In this session we will explore ways to identify the symptoms assciated with disengagement, and show you a practical way to improve engagement by respecting the unique intrinsic values of each person.

Instructor: Lisa Yankowitz, The Workplace Educator Informed Workplace

8:00 - 11:00 a.m.



467  Document Creation, Retention and Destruction - Including E-mails, Voicemails and Texts...Oh My!

You almost have to be the Wizard of Oz to properly create, retain and (eventually) destroy documents and information relating to your employees in a way that does not create or worsen legal risks. In this day and age, documents come in many shapes and sizes - and most often in an electronic format of some kind. Even preservation of surveillance videos and audio recordings might be required by the labor and employment laws. Without good safeguards, those bytes of data can usually be altered, printed, disseminated, destroyed, downloaded, overwritten, sent to "the Cloud," etc. - either accidentally or on purpose. You might just lose your best defense evidence, be accused of destroying incriminating information, or leak confidential information.

Therefore, all business leaders must understand how to create and preserve employee-related information. And, information often needs to be kept confidential from everyone except those who have a legitimate business "need to know." When can documents and information be destroyed or overwritten? Who should have access to what and when? Should draft and earlier versions of documents be preserved? What do court rules require in the event an employee threatens a claim? Attend this class and you will have answers to these questions and more. You may not be a full-fledged "wizard" at the conclusion, but you will be armed with a set of weapons and tools to take back to your workplace and figure out what policies and procedures can be improved and what training needs to be done!

Instructors: James M. Paul, Attorney at Law Shareholder, Ogletree Deakins
Eric A. Todd, Attorney at Law Office Managing Shareholder, Ogletree Deakins

8:00 - 10:30 a.m.



468  Tough Calls: How to Move Beyond Indecision and Good Intentions

The global economic turmoil that began in 2008 has taught numerous lessons—the most important one: When leaders make good decisions, little else matters. When they refuse to make decisions or show a pattern of making bad ones, nothing else matters. Corporate leaders should hear this as a clarion call that awakened us all to the fact that we can no longer afford the short-sighted luxury of considering decision-making a passive, pristine process. It’s not. It’s messy, but everyone can learn to do it better.

In this course, you will learn

  • That sacred cows make the best burgers
  • How to become the company that could put you out of business
  • How to make tough talent decisions
  • How to help others improve their decision-making

Instructor: Linda D. Henman, Ph.D., The Decision Catalyst™, President, Henman Performance Group

8:00 - 11:00 a.m.



469  Leading and Communicating with Style

As leader of your company, do you struggle with knowing your end goal but not being sure how to get to your destination? Do you find yourself questioning whether you are communicating clearly or causing misunderstandings that keep you from reaching your goals? A leader’s success is determined, in large part, by how well they interact and influence others. The ability to effectively relate, communicate, influence and motivate others is a critical skill in creating successful relationships with subordinates, customers, prospects, colleagues, managers, friends and family. This session will use Extended DiSC to equip you with skills to help make conscious decisions on how to modify your behavior. Instead of repeating the same behavior over and over with employees who have unique characteristics and preferences, you will learn how to modify your behavior based on other peoples’ style. And, what about the meetings you are running? Is the time well utilized, engaging participants to achieve the desired outcomes you expect from the meeting? You will also learn a tool you can use in EVERY meeting to drastically improve the effectiveness and outcomes.

Instructor: Patti Harty, Senior Associate, Stark & Associates

8:00 - 11:00 a.m.



473  Executive Compensation in Privately-Held Companies: Attracting, Motivating and Retaining Top Talent

How do you attract the right senior leaders to your organization? How do you retain the talented leaders after they start? And how do you motivate them so that they can take your organization to new heights? The answers to these questions are not as straightforward as they might seem—or you may find disagreement between owners, senior management, and the board of directors. This course will cover critical elements of executive compensation, including pay philosophy, market pricing, incentive plan design, executive benefits and employment agreements within privately-held companies.

Instructor: Hal Wallach, Director of Executive Compensation Consulting, CBIZ Human Capital Services

8:00 - 10:30 a.m.



500  Create and Implement a Healthy Financial Plan

Find out where you stand in relationship to your wealth accumulation, retirement funding, estate planning and financial goals.

Instructor: Steven L. Ray, President - Enterprise Bank & Trust

8:00 - 10:30 a.m.



502  Planning the Retirement You'll Want to Live In

Strategies to understand your risk, prevent you from outliving your assets, provide the life you and your loved ones deserve, and dispose of assets according to your wishes.

Instructor: Steven L. Ray, President - Enterprise Bank & Trust

8:00 - 10:30 a.m.

214  LinkedIn Deep Dive – Growing Your Business Through Effective Networking

Don’t miss this opportunity to learn why LinkedIn is the most important social media tool for growing your business. You will learn how to use LinkedIn to grow your network and stay top of mind with your connections. Jason Terry has been a power user of LinkedIn, helping his own businesses and his client’s businesses grow since 2009. He has trained hundreds of professionals in Kansas City. This will be a fast-paced, hands-on, real-time class where Jason will show you the tips and tricks of what to do once you have a professional profile set up on LinkedIn. He will dig into prospecting using LinkedIn, including advanced searches and how to get to your prospect through existing relationships. Connections are only half of the battle and this is often overlooked. You need to continue the conversation with your connections, so you will also learn how to do that using LinkedIn status updates.

Instructor: Jason Terry, Principal, Blue Gurus

8:30 - 11:30 a.m.



234  How to Use Social Media as a Business Development Tool

Many companies think social media is all about marketing and advertising but social networks are actually online networking events that go on 24 hours a day. Since you do not have time to network 24/7, you need a system to help you maximize your referral opportunities while minimizing time spent in the social networks. This session introduces you to ThinkViral’s “SmartSocial” system, which is designed to help you increase business referrals by implementing a weekly process to “work” your social networks.

Instructor: Court Allam, Social Media Coach

8:30 - 11:30 a.m.



235  How to Add Blogging Into Your Already-Busy Life NEW!

Have you been thinking it might be time to add a blog into your company’s marketing mix but aren’t sure it’s worth all the effort? There’s much more involved in blogging than just driving traffic to your website. A blog is a conversation piece that has big potential to get your business noticed in a variety of ways if used correctly. That’s the kicker… used correctly. Consistently writing good blog articles is challenging so this session is focused on showing you why you’d want to delve into blogging in the first place, how to use an article template to make your life easier (template comes with class), how to come up with blog topics, how to market your blog, and how to design a blog schedule that won’t stress you out!

Instructor: Court Allam, Social Media Coach ThinkViral LLC

8:30 - 11:30 a.m.



405  Building a Powerful Business Strategy

How to design and implement a powerful business plan and what to expect from it.

Instructor: Jim Lang, Partner, Collaborative Strategies, Inc.

8:30 - 11:30 a.m.



461  Why Won’t They Change?

Change isn’t easy. Learn what research says about change, and how you as a leader can use a practical strengths-based approach to support employees through change. You will walk away with a structured conversation that you can use tomorrow!

Instructor: Joy Humbarger, CEO & Founder Maximize Your Leadership

8:30 - 11:30 a.m.



464  Are You Building Value into Your Business?

As a business owner, there’s really only one valid way to keep score when it comes to how well your business is doing in the long run. It’s not revenue, it’s not even profits...what you really need to be thinking about is whether you’re building VALUE into your business every year. There are eight key drivers that dramatically impact what your value is worth. If you get those eight things mostly right, your business could be worth three times more than a similar sized business that’s not been built for value. Whether you’re thinking about selling your business or just trying to grow it the right way, this is the information you need to succeed.

We’ll be talking about things like:

  • Optimizing your business structure and model
  • How to increase word of mouth for your company
  • How to increase cash flow and make it more consistent
  • Minimizing your company’s reliance on your personal involvement

Instructors: Shawn Kinkade, Founder/President Aspire Business Development
Chris Steinlage, Principal Aspire Business Development

8:30 - 11:30 a.m.



472  Were They Dead When You Hired Them, or Did You Kill Them?

Why do some people who we think are going to be “rockstars” in interviews turn out to be “rocks?” Have you ever hired people that you couldn’t wait to get on board, and a few months later you couldn’t get rid of them fast enough? What happened? Was it you? Was it them? Was it something else?

This workshop will help answer these questions by:

  • Identifying what specific, measurable factors you are looking for in candidates
  • Open the door to greater self-awareness and improved communications with those you manage and your peers
  • Identify the best way to communicate with and manage direct reports

Instructor: Amy Leslie, CEO, Perspective Consulting, Inc.

8:30 - 11:30 a.m.



500  Create and Implement a Healthy Financial Plan

Find out where you stand in relationship to your wealth accumulation, retirement funding, estate planning and financial goals.

Instructor: Christopher Nelson, Vice President, Wealth Advisor, Enterprise Bank & Trust

8:00 - 11:00 a.m.